Lane is quickly becoming one of the most famous professional bull riders in the country, but fame comes with costs. There is immense pressure on Lane to succeed. Some people are jealous and start rumors that he is cheating at events. He is also suspicious that his wife is only with him for the fame and money and does not really love him. Lane even narrowly escapes a broken neck when he has a bull ride go bad.
Lane is devoted to trying to ride Red Rock. Red Rock is a bull that no professional bull rider has been able to stay on. Lane ends up riding the bull several times and thus wins the national championship. Towards the end of the film, Lane is competing in a bull riding competition. He does well and dismounts a bull after riding him for eight seconds. He turns to leave the arena floor and the bull gores him in the side. Lane is severely wounded and bleeds to death on the arena floor, as a result of internal injuries, while his friends and family watch.