This comedy is the fifth entry in writer and director Kevin Smith's View Askewniverse, following Clerks, Mallrats, Chasing Amy, and Dogma. The titular duo learns that there is a comic book, "Bluntman and Chronic," and subsequent movie based on their escapades, but they are receiving no royalties for the use of their likenesses. In order to reclaim what is rightfully theirs, Jay and Silent Bob set off for Hollywood on a quest to destroy production on the big budget film in retaliation.
The movie is notable for its self-referential style, with plenty of in-jokes designed to appeal to fans of the first four films. It's also chock full of celebrity cameos, including appearances by Will Ferrell, Matt Damon, Judd Nelson, George Carlin, Carrie Fisher, Jon Stewart, Chris Rock, Wes Craven, and many, many more. Despite mixed critical reviews, the film was a financial success, opening at #3 at the United States box office.
Now that AMC has more or less dominated the cable drama market (see the list of "Critics' Choice Television Awards" nominees for proof), it's time for the next step. No, not comedy. Reality TV! The network has a new show lined up, and Kevin Smith is involved. Yes, that Kevin Smith. The guy who wrote and directed films like "Clerks," "Mallrats" and "Jay and Silent Bob Strike Back" is executive producing a reality show.