The film's lead character is Brodie Bruce. Brodie has a simple life as a slacker who loves comic books and video hockey. He is dating a longtime girlfriend, Renee. The film begins with Renee dumping Brodie due to his lack of motivation in life. Brodie seeks out his best friend, T.S., for solace. T.S. is having a bad day as well; his plans to take his girlfriend, Brandy, on vacation were squelched by her overbearing father, a TV producer who has signed her up for a live dating show to be aired later that day. T.S. and Brandy break up after arguing about the vacation. Brandy was unaware that T.S. had planned to propose marriage during the trip.
Brodie and T.S. go to the mall to take their mind off of their problems, but upon arriving they realize that a set is under construction to air the dating show. Brodie also runs across his arch nemesis, a rude store employee named Shannon Hamilton that has started dating Renee.
Being at the mall motivates Brodie and T.S. to attempt to win back their girlfriends. They seek out Jay and Silent Bob and comic book legend Stan Lee to help them execute a plan to infiltrate the filming of the dating show and expose Shannon as the jerk that he is.
The final scene is a hilarious take on dating-type game shows. Brodie and T.S. make one last desperate grab to save their relationships.
Indie director Kevin Smith recently revealed during a Montreal "Red State" screening that his directing coda "Hit Somebody" will be a two-parter. Smith explained that he considered the story about a legendary hockey fighter who just wants one professional goal scored couldn't be contained within one flick. He actually once considered it better geared toward a TV series, now that you mention it.