Neelakanta (Prakash Raj) is a powerful man in the village Ramachandrapuram who doesnt believe in love marriages. He has two daughters. His elder daughter Subbalakshmi (Poonam Bajwa) elopes with a guy called Erra Babu from a lower class on the night of her arranged marriage. Neelakanta's men kidnap all the friends of Babu. Krishna (Allu Arjun) a happy go lucky guy from Hyderabad, Sreenu (Chitram Seenu) from Nellore are among them. Krishna likes a girl called Meena (Sheela) who happens to be the younger daughter of Neelakanta. The rest of the story is all about whether Krishna elopes with Meena or convinces Neelakanta to marry her.