This documentary focuses on computer giant, Apple and its technology. They debut their innovations, ideas, and computer culture. One of the first of its kind, it shows the struggles and hassles of the company. They are willing to show what it takes to remain number one in the technological industry. Witness some of the top company department heads, employees, and customers as they speak candidly about Apple. They continue to be the leader in computer sales and rental and remain unapologetic in this documentary. Viewers learn a lot about computers and the computer industry from the Apple corporation, first hand.