'Grand Theft Auto V' Launching Viral Marketing Campaign?
For whatever reason, Rockstar Games has kept quiet about when "Grand Theft Auto V" will arrive for Windows, PlayStation 3 and Xbox 360 platforms. That doesn't mean the studio won't cement that it is indeed coming.
An active Twitter feed has arisen for The Epsilong Program - a fictional religion with a presence in Rockstar's 2004 game "Grand Theft Auto: San Andreas." So far, @EpsilonismToday has only posted three tweets since July 25, all of the nondescript, vaguely cult-sounding remarks.
"We as a people have consistently got things backwards. #KIFFLOM," the first tweet read.
"Seeking without paying is not living, it is living on the cheap. #KIFFLOM," said a July 30 tweet.
Then today, "As of today, we are the fastest growing religion in America. #FACT #KIFFLOM." Described as "What's happening now in American religion," it's already amassed 5,749 followers who are apparently at least a little receptive to "what's happening."
The Twitter homepage also features a link to http://www.epsilonprogram.com, which GameFly notes is hosted on Rockstar's servers and contains more than a few "Grand Theft Auto" winks. The "Testimonials" section hailing the made-up faith features remarks from purported residence of Liberty City (the "Grand Theft Auto III" setting) and San Andreas, amid other locales. The "Give Money" link contains a Cayman Islands address and the fax number "1-555-FUN-CULT."
Venturebeat.com speculated Wednesday that with publisher Take-Two Interactive recently reporting weak earnings, there's a good chance "Grand Theft Auto V" will hit shelves before March 31, 2013.