'Jersey Shore' Star Goes To Rehab, Gets Sued For It
However somebody may view MTV's "Jersey Shore" cast, this just presents as kicking somebody who's been down and is trying to pull himself back up.
Not six months removed from enterting rehab to win his battles against prescription drug addiction, Mike "The Situation" Sorrentino now faces a lawsuit over a previous endorsement contract, WetPaint.com reports.
The plaintiff is Florida-based Performance Brands. The group signed The Situation to represent its anti-fat cream back in September 2011. Performance Brands offered him a $75,000 advance, which he accepted, but entered rehab the following winter.
Now, The Situation is being called out not only because he didn't deliver his end of the bargain, but on claims that his addictions constitute breach of contract.
In turn, The Situation has countersued on claims that Performance Brands "failed to give him a marketing plan on-time, advertise in national magazines, or give him free product."
Deals have gone sour for the spokesman and "actor" before. In fact, as recently as August 2011, casual-clothing maker Abercrombie & Fitch reportedly offered him a hefty sum not to wear the brand's attire, as association with him could cause, as one spokesperson put it, "significant damage to our image." Of course, Abercrombie & Fitch then turned around piggybacked "Jersey Shore" memes with shirts bearing the slogans "The Fitchuation" and "GTL ... You Know The Deal."
Of course, The Situation promptly filed his own suit against the brand.
Look, a contract is a contract. That's a given. Also a given: prior to inking him to an endorsement deal contingent upon clean living, Performance Brands representatives could've turned to all and sundry media for proof that there was about a puncher's chance at best of Sitch keeping on the wagon.
Moreover, a truly understanding individual would've let it slide since we are talking about a person's health. Keep in mind, it wasn't exactly a bender in this case that made trouble - of all things, it was the fact that he wanted to get clean.
C'mon, folks. A little perspective.
Done the GTL and have a little time to kill? Head over to Yidio's "Jersey Shore" show page and watch all the East Coast craziness.