Netflix, Facebook Team-up in the Cards?

An accord could soon come down the pike between two Goliaths of digital media, reports the New York Times.

Facebook co-founder and CEO Mark Zuckerburg has been in recent talks with Netflix CEO Reed Hastings to bring features to Facebook that will let Netflix users share their viewing and rental activity and share favorite movies, TV shows, music and other media preferences.

It's not such a huge leap forward, considering Facebook's popularity for its social gaming and photo sharing capabilities, features that have many users preferring to use it strictly over other stripped-down social platforms like Twitter.

Dicussions between Facebook and other services, such as online music service Spotify, could lead to an app that will display a Facebook user's favorite or most-played songs. Talks to add similar iTunes-compatible features between Facebook and Apple last year ultimately didn't lead anywhere. Facebook already has a very similar sort of app that works through the Pandora online radio service.

“Listening to music is something that people do with their friends,” Zuckerberg said from France. “Music, TV, news, books - those types of things I think people just naturally do with their friends. I hope we can play a part in enabling those new companies to get built and companies that are out there producing this great content to become more social.”

This could be a match made in Heaven, if terms line up. Facebook boasts over 700 million users, while Netflix has been instrumental in sweeping away traditional brick-and-mortar video rental chains by making movies and TV shows available for rental through the mail on DVD and Blu-Ray and via online streaming through a number of platforms, including computers, Sony's Playstation 3, Microsoft's Xbox 360 and the Nintendo Wii, to name a few.