'Pretty Little Liars' Controversy: Advertisers Leaving Over Lesbian Content
Are you a fan of "Pretty Little Liars"? The show and our recaps of it are some of the most popular content on Yidio, but according to the hyper-conservative Florida Family Association, the content in the show is offensive.
The group is leading a boycott of businesses who advertise on the show, and apparently it's starting to work. General Mills and Remax have both reportedly left as advertisers of the show recently.
"More than half or 1.3 million of the 2.5 million female viewers of ABC's Pretty Little Liars lesbian show are CHILDREN, GIRLS between the ages of 12 and 18. Unlike any other show on unrestricted advertiser supported television networks, the majority of the primary cast on Pretty Little Liars are lesbians," said the FFA on its anti-gay campaign website.
"The series has grown from one lesbian lead character to three. ABC using salacious and glamorizing scenes portraying young, pretty women as lesbians sends the wrong message to these young girls, a message that reinforces and legitimizes this homosexual lifestyle in a manner that could affect these young girls’ sexual identity for a lifetime. "
While General Mills has pulled its ads recently, company reps deny it has anything to do with the anti-gay campaign.
"While this particular program is not one we sponsor, the sexual orientation of the characters was not a factor in that decision. General Mills does not make advertising placement decisions based on the sexual orientation of characters," said Jeff Hagen, Director of Consumer Services at the company.
According to E!, Remax Realty did pull it sponsorship as a result of the FFA campaign.
What do you think of the FFA campaign? Would you support a company who bows to pressure from anti-gay groups? Do you find the content on "Pretty Little Liars" offensive?
Leave your (preferably clean, respectful) comments below.
Pretty Little Liars