'The Walking Dead' Season 2 Premiere Breaks Cable Ratings Records
Like a herd of hungry zombies, "The Walking Dead" lumbered into the fall 2011 season and attempted to capture every human in sight in its quest to take the top spot as cable's highest-rated drama. And, also like a herd of hungry zombies, it got what it wanted.
The season two premiere episode (read the recap here) brought in an impressive 7.3 million viewers with a very strong 4.8 household rating.
That's good enough to break the record for a cable drama premiere, set nearly a decade ago. Not only that, but the numbers mark a jump of more than 35% over the first-season premiere last year, meaning the audience is steadily growing (again, like a herd of hungry zombies).
This bodes very well for the future of the show, especially since AMC has faced financial troubles with both "Mad Men" and "Breaking Bad" recently, once the funding responsibilities fell to the network after their 3rd seasons. Should "Walking Dead" continue to build an audience, it may prove lucrative enough to cover its production costs, which are large for a show like this one.
Covering said costs going forward will be pivotal to the show's shelf life. After all, the Robert Kirkman comic book series on which the show is based goes on and on, so there's a lot of room for "The Walking Dead" to wander... like a hungry herd of zombies.
The Walking Dead