Weekend Box Office Report: A Battle of Handsome Leading Men (Watch Trailers for 'Limitless' and 'The Lincoln Lawyer')by: Posted:
It was a weekend of handsome leading men at the box office: both Matthew McConaughey and Bradley Cooper opened major competing films, but only one could claim the top spot.
Ultimately, it was Cooper who won the weekend as his "what-if" action thriller "Limitless" opened with a respectable $19 million. The movie follows Cooper as a writer who takes a pill that allows him to access and use all of his brain, making him super-intelligent and giving him success and wealth (is anyone surprised that a writer is the main character in this script?).
Considering the film cost just $27 million to make, "Limitless" certainly won't be limited in its profitability.
Coming in behind "Limitless" for this weekend's openers were McConaughey's "The Lincoln Lawyer" which earned $13.4 million, and the Simon Pegg/Nick Frost/Seth Rogen comedy "Paul" which earned $13.2 million.
"The Lincoln Lawyer" enjoyed a bit of a boost as it offered discounted tickets on the deal site Groupon, allowing users to purchase tickets for just $6. About 190,000 tickets were purchased through the site, and 40,000 of them were used this weekend, according to Entertainment Weekly.
Meanwhile, the animated suprise hit "Rango" earned another $15.3 million, bringing its total over three weeks to just over $90 million. The epic sci-fi action flick "Battle: Los Angeles" earned another $14.6 million, which was less than hoped for in the film's second week: that number represents a drop of over 50% in sales from last week's opening.
- "Limitless" - $19 million
- "Rango" - $15.3 million
- "Battle: Los Angeles" - $14.6 million
- "The Lincoln Lawyer" - $13.4 million
- "Paul" - $13.2 million
Watch the Trailer for "Limitless"
Watch Trailer for "The Lincoln Lawyer"