Ep 1. Twitter

Bloomberg Game Changers is a TV show that explores influential people and companies that have disrupted industries and left their mark on history. Season 2 episode 1, titled Twitter, focuses on the creation and impact of the popular social media platform.

The episode takes us back to 2006, when Jack Dorsey, a programmer and entrepreneur, came up with the idea for a new social network that would allow people to share short messages in real time. He teamed up with colleagues Biz Stone and Evan Williams to develop the platform, which they named Twitter.

The episode highlights some of the early challenges the team faced, such as how to make the platform easy to use and how to encourage people to adopt it. The episode also delves into the origins of Twitter’s iconic features, such as the 140-character limit and the now-ubiquitous hashtag.

As Twitter began to gain traction, the episode explores how it was used by celebrities, politicians, and activists to connect with their fans and followers. The episode features interviews with key figures like Ryan Seacrest, Shaquille O’Neal, and former President Barack Obama to give viewers an inside look at how they used Twitter to communicate with their audiences.

The episode also covers some of the controversies Twitter has faced over the years, such as its role in the Arab Spring uprisings and its struggles with harassment and fake news. The episode interviews journalists and experts to explore how the platform has evolved to address these challenges while still maintaining its status as a powerful tool for communication and information sharing.

Overall, Bloomberg Game Changers season 2 episode 1 provides an in-depth look at how Twitter has changed the way we communicate and interact with each other. It showcases the ingenuity and perseverance of the platform’s creators while also examining its impact on society and the challenges it still faces.