Ep 3. Horst M. Rechelbacher, Founder of Aveda and Intelligent Nutrients

Conversations with Norma Kamali season 1 episode 3 features legendary entrepreneur and environmentalist Horst M. Rechelbacher, founder of Aveda and Intelligent Nutrients. In this fascinating interview, Rechelbacher shares his journey from growing up in Austria to becoming one of the most innovative and successful leaders in the beauty industry.

Rechelbacher reflects on his early years as a young hairdresser in Europe, where he developed an interest in the power of plants and natural remedies. He talks about his move to America and the challenges he faced in creating a new kind of beauty brand that was both environmentally conscious and effective. He discusses the inspiration behind Aveda, his groundbreaking company that was one of the first to prioritize sustainability and herbal science in the beauty industry.

Throughout the episode, Kamali and Rechelbacher delve into his unique approach to product development, which focused on using simple, natural ingredients sourced through ethical and sustainable practices. Rechelbacher also discusses his mission to inspire and educate consumers about the importance of conscious beauty, and his belief that true beauty comes from a holistic and sustainable approach to living.

In addition to his work with Aveda, Rechelbacher shares insights about his more recent endeavors with Intelligent Nutrients, a groundbreaking line of certified organic hair and skincare products. He explains why he founded the company and how it differs from Aveda.

This episode of Conversations with Norma Kamali provides an in-depth look at Rechelbacher's innovative and inspiring career, as well as his passion for creating a better world through sustainable and conscious beauty practices. It offers valuable insights and ideas for anyone interested in entrepreneurship, environmental activism, and holistic health and beauty.