Ep 1. Million Dollar Resolve

In the highly anticipated season 10 premiere of Hardcore Pawn entitled "Million Dollar Resolve," the thrilling and unpredictable world of Detroit's American Jewelry and Loan takes center stage once again. As the doors swing open, the Gold family gears up for their biggest challenge yet, with rumors of a high-profile item that could potentially change the game.

The episode kicks off with Les, the shrewd and no-nonsense patriarch of the family, determined to make the upcoming year their most successful yet. However, misfortune strikes the pawn shop when an unexpected power outage leaves the store in the dark. With customers flooding in, tensions run high as Les and his children, Seth and Ashley, scramble to get everything back up and running. The team faces a race against time to restore power and maintain their reputation for excellent customer service.

While dealing with the chaos caused by the ongoing technical issues, the Gold family receives a tip about a mysterious and valuable item coming through their doors. As the tension mounts, Les and his team prepare for the potential opportunity of a lifetime. Aware of the immense pressure, they realize that securing this piece could be a game-changer, both financially and for their reputation in the industry.

However, just as things seem to be back on track, Seth, the impulsive and often hot-headed member of the family, stumbles upon a unique and seemingly priceless artifact. Drawn to the allure of big profits, Seth considers taking matters into his own hands and bypassing the standard procedures for the pawn. Balancing the risk versus the reward, Seth's risky decision divides the family, forcing Les to question his son's judgment and loyalty.

Meanwhile, Ashley, the tough and savvy daughter of the Gold family, orchestrates a strategic social media campaign to increase the store's visibility and attract a young, tech-savvy clientele. Armed with her business acumen and determination, Ashley hopes to tap into a new market and elevate the store's reputation beyond just a traditional pawn shop. Will her efforts pay off and bring the desired influx of customers?

Outside of the store, chaos ensues as a disgruntled customer refuses to accept Les's decision to deny their request, leading to a heated confrontation. With security and the reputation of the shop at stake, tensions escalate as the Gold family must find a way to diffuse the situation without compromising their professionalism.

As episode one of Hardcore Pawn's thrilling tenth season unfolds, viewers are immersed in the daily challenges faced by the Gold family. From power outages to high-stakes gambles, Million Dollar Resolve sets the stage for an action-packed and emotionally charged season ahead. Audiences will be captivated by the family dynamics, unexpected twists, and intense negotiations that make American Jewelry and Loan a unique and engrossing world.

Don't miss the season premiere of Hardcore Pawn as Les, Seth, and Ashley navigate the treacherous waters of the Detroit pawn industry, determined to prove themselves in a cutthroat business where every decision carries high stakes. Find out who will come out on top and who will be left in the dust as they face their "Million Dollar Resolve."