Lingerie Football League

The Lingerie Football League, often referred to as the LFL, is a football league that airs on television under the same name. It got its start as the Lingerie Bowl, which is a pay-per-view alternative to the regular Super Bowl halftime show. It is broadcast to millions of viewers in 85 different countries.

The success of the Lingerie Bowl over several successful years led to the development of the Lingerie Football League, particularly for the lure of airing on television and making money. There are currently 16 teams in the league, and all air games on television and for online streaming. Each team has 20 players assigned to the team, but only 14 play in a game on any given day, allowing for the rest of players and reducing injury potential. This is crucial in many ways as it allows for greater exposure of players than in other football leagues and has created a strong fan base among viewers.

When the league started airing on TV in 2009 shortly after its creation there was trouble finding a television partner to air games. Luckily a one year deal was reached with MyNetwork TV. In 2010 MTV2 took an interest in the initial success of the Lingerie Football League and began to air games over a 20 week playing season including the two playoff games and then the championship game which has officially taken the title Lingerie Bowl. MTV2 has aired games on national television ever since for the LFL.

Despite criticism that the Lingerie Football League is nothing more than television objectification of women, viewership remains strong as well as stadium attendance. Success of the LFL on television has lead to the development of a video game, a new music theme for airing on TV, and exhibition games abroad in Australia, Europe, and Mexico. Success of the LFL in the US and Canada has led to the creation of new Lingerie Football Leagues in Australia and Europe. Eventually there will be a Lingerie World Bowl on international TV networks in 2014.