Watch MediaShift

MediaShift is a news program that highlights the changes and challenges faced by the modern media landscape. This series, produced by PBS, covers the latest trends in technology and how they impact the news industry. Each episode features interviews with experts and industry leaders who share their insights on the latest developments in journalism, social media, and digital technology.

The show is hosted by Mark Glaser, a veteran media journalist with years of experience in the industry. Glaser is known for his expertise in digital media and has written about the topic for major publications such as The New York Times, Wired, and Adweek. He is joined by a rotating panel of guests who bring their own unique perspectives to the discussion.

MediaShift covers a broad range of topics, from emerging social media platforms to the impact of data analytics on the news industry. The show explores the changing ways in which people consume news and how this affects the way stories are told. It also delves into the ethical considerations involved in reporting on sensitive issues, such as the use of anonymous sources and the impact of sensationalism on public opinion.

One of the key themes that runs throughout MediaShift is the role that technology plays in modern journalism. The show covers the latest advances in artificial intelligence, machine learning, and data visualization, and examines how these tools are being used to enhance the way news is presented and consumed. It also explores the impact of these technologies on traditional journalism models and the challenges they pose to established media companies.

Another important aspect of MediaShift is its focus on the business side of the media industry. The show covers the latest trends in advertising, marketing, and digital monetization, and examines how media companies are adapting to changing consumer behavior. It also explores the challenges of running a successful news organization in an era of declining revenue and dwindling trust in the media.

Overall, MediaShift is a thought-provoking program that provides valuable insights into the challenges facing the modern media landscape. With its focus on technology, business, and culture, the show offers a comprehensive look at the trends that are shaping the news industry today. Whether you're a journalist, media executive, or simply a curious observer, MediaShift offers an engaging and insightful look at the changing world of media.