Watch Much Music Video Awards
- 2014
The Much Music Video Awards (MMVAs) is an annual Canadian awards show that celebrates the best music videos and artists from Canada and around the world. The awards show first premiered on Much Music in 1990 and has since become one of the most anticipated events in the Canadian music calendar.
The MMVAs is known for its star-studded red carpet arrivals, energetic performances, and unique celebrity presenters. The show is typically hosted by a selection of popular Canadian and international celebrities who bring their own brand of humour and charm to the stage.
The awards show features numerous categories, including Video of the Year, Fan Favourite Video, and Best New Canadian Artist. Fans can vote for their favourite artists and music videos online in the weeks leading up to the event, making the MMVAs a truly fan-driven affair.
The MMVAs also features live musical performances by some of the biggest names in the music industry. Past performers have included Justin Bieber, Taylor Swift, Kanye West, Drake, and Carly Rae Jepsen, to name just a few. These performances are often high-energy and visually impressive, with elaborate stage designs and impressive choreography.
Another big draw of the MMVAs is the celebrity presenters. These stars often present awards, introduce performances, and provide comic relief to the audience. Past presenters include Selena Gomez, Ed Sheeran, Niall Horan, and Lorde, among many others.
The MMVAs is known for its fun and unpredictable moments. From unexpected celebrity appearances to jaw-dropping musical performances, the show always manages to keep viewers on the edge of their seats. One iconic moment came in 2003 when Avril Lavigne performed her hit song "Sk8er Boi" while standing atop a moving convertible. Other memorable moments include Lady Gaga's 2009 headlining performance and Drake's 2017 win for Most Buzzworthy Canadian.
While the MMVAs is primarily focused on celebrating music videos, the show also acts as a platform for social issues and activism. Many performers and presenters have used the event to raise awareness for important causes such as mental health, LGBTQ+ rights, and environmental issues.
Overall, the Much Music Video Awards is a fun and exciting night of celebration for music fans across Canada and around the world. With its unique blend of music, celebrity appearances, and social activism, there is truly something for everyone to enjoy at this annual awards show.
