Ep 16. Power of the Purse

In Say Yes to the Dress: Atlanta season 2 episode 16, entitled "Power of the Purse," viewers are once again transported into the world of bridal fashion and the unique challenges facing southern brides preparing for their big day. With seasoned bridal consultant Lori Allen at the helm, the episode focuses on several different brides as they navigate the highs and lows of finding the perfect wedding dress, all while dealing with the pressures and expectations of their families and friends.

The episode opens with bride-to-be Amber, who is on a mission to find a dress that fits her fun-loving personality and unique sense of style. With a tight budget to work with, Amber is determined to get the most bang for her buck and find a dress that won't break the bank. Alongside her mother and sister, Amber begins her search at a local bridal salon, but quickly realizes that the dresses there fall short of her expectations. Undeterred, she turns to Lori and the team at Bridals by Lori to help her find the dress of her dreams.

Meanwhile, another bride, Katie, is struggling to get her entourage on board with her vision for her wedding day. With her mother and grandmother approving of more traditional gowns, Katie is hesitant to reveal her true preferences for fear of upsetting them. Instead, she tries on a number of dresses that don't quite hit the mark, hoping that eventually the perfect dress will reveal itself.

As the episode progresses, we follow each bride through a series of dress fittings, alterations, and final decisions. Amber is thrilled to find a dress that perfectly captures her sense of whimsy, all while staying within her budget. With her signature pink hair and infectious sense of humor, Amber is a bride unlike any other – and her dress reflects that. Katie, too, eventually finds a dress that pleases both herself and her loved ones, ultimately realizing that it's not about pleasing everyone else, but about feeling confident and beautiful on her big day.

Throughout the episode, we also see Lori and the team at Bridals by Lori giving back to the community through their "Power of the Purse" initiative. This program encourages brides in the Atlanta area to donate their gently used purses to women's shelters, with the goal of helping women in need feel confident and capable as they navigate challenging situations. It's a touching reminder that while the wedding industry may be focused on glamour and extravagance, it's important to remember the importance of giving back and supporting others in our communities.

Overall, "Power of the Purse" is a heartwarming and entertaining episode that showcases the unique challenges and joys of the wedding dress shopping experience. With Lori's expert guidance and the support of their loved ones, these brides are able to find the perfect dress and feel confident and beautiful on their big day. And through their donations to the Power of the Purse program, they also help to empower other women and give back to their communities – a truly uplifting end to a delightful episode.