Ep 2. Smells Like a Deal

In this episode of Selling New York, titled "Smells Like a Deal," we follow a group of real estate agents as they try to secure deals for some of the city's most unique and challenging properties. The episode opens with agents Tom Postilio and Mickey Conlon showing a luxurious apartment in the West Village with stunning views of the Hudson River. The apartment is listed for nearly $22 million, and the two agents need to convince potential buyers that the price tag is worth it.

Meanwhile, CORE agent Doron Zwickel is dealing with a different kind of challenge: a townhouse in the trendy Gramercy Park neighborhood that has a serious odor problem. The previous owner was a famous chef, and the house still smells strongly of exotic spices and cooking oils. Despite the smell, the townhouse has a lot of potential, and Zwickel needs to find the right buyer who can see beyond the odor.

Next, we meet Town Residential agent Suzanne Sealy, who is trying to sell a beautiful co-op in a historic building on the Upper East Side. The apartment is spacious and elegant, with tons of natural light and ornate details, but the building has strict rules about renovations and changes to the space. Sealy needs to find a buyer who is willing to work within these limitations.

Finally, we follow Warburg agent Richard Steinberg as he shows a high-end apartment in the iconic Pierre hotel on Fifth Avenue. The apartment has stunning views and luxurious amenities, but the building charges high fees for maintenance and other services. Steinberg needs to convince potential buyers that the cost is worth the prestige of living in one of New York's most famous buildings.

Throughout the episode, we see the agents using their skills and connections to attract potential buyers and negotiate the best deals. We also get a glimpse into the unique challenges that come with selling real estate in one of the world's most competitive and expensive markets. From dealing with quirky odors to navigating strict building regulations, these agents prove that they have what it takes to close even the most challenging deals.