Ep 2. Market the Place

Selling New York is a real estate reality show that follows the lives of high-end real estate brokers as they navigate the competitive and glamorous world of buying and selling New York City's most luxurious properties. In season 3, episode 2 titled "Market the Place," viewers are brought into the fast-paced and cut-throat world of real estate marketing.

The episode begins with broker Shaun Osher meeting with his team to prepare for the launch of a new luxury building in New York City's SoHo neighborhood. The building, called the Soho Mews, features 68 high-end condos, a private garden, and various luxury amenities. With prices ranging from $2 million to $12 million per unit, Osher and his team have their work cut out for them in terms of marketing the property.

To help them with this task, they bring in the creative team from marketing agency HL Group. The team works with Osher to come up with a marketing plan that will showcase the building's unique features and attract high net worth buyers. This involves creating a variety of different marketing materials, including videos, brochures, and advertisements, all of which are designed to appeal to the building's target audience.

As the team works on developing these marketing materials, viewers are given a glimpse into the behind-the-scenes world of real estate marketing. From casting models for the building's promotional materials to designing elegant brochures and ads, every detail of the marketing campaign is carefully crafted to appeal to the building's ideal buyer.

The episode also introduces viewers to broker Tom Postilio, who is working with a couple on the Upper East Side looking to sell their home for $16 million. Postilio takes viewers on a tour of the stunning property, highlighting its luxurious features and unique history. He also explains the importance of staging a home to potential buyers, and viewers get a glimpse into the process of transforming a home into a showroom.

As the episode progresses, we see how the marketing campaign for the Soho Mews is launched, with Osher and his team working to generate buzz and interest in the building. The episode also showcases the successful sale of the Upper East Side home, illustrating how effective marketing and staging can help to sell a luxury property quickly.

Overall, Selling New York season 3 episode 2 provides viewers with a fascinating look into the world of real estate marketing and the tricks and techniques used by brokers to sell high-end properties. From developing visually stunning marketing campaigns to staging properties for potential buyers, every detail of the selling process is carefully crafted to ensure success in this high-stakes business.