Ep 4. Top agents persuade their clients to alter their approach in order to maximize profits and results.

GHK's Michele Kleier puts her client's old fashioned apartment on the market, aware she'll have to introduce modernity and neutrality into the space if it's ever going to sell. Shaun Osher of CORE believes he's the right agent to market a developer's brand new property, but first he must convince him to change the layout of his building. Shaun must show his client the benefits of making the new building suit the lifestyle of Tribeca residents.