The Customer is Always Right?

Watch The Customer is Always Right?

  • 2013
  • 1 Season

The Customer is Always Right was a reality television show that premiered on the Oprah Winfrey Network (OWN) in 2012. The show aimed to provide a platform for entrepreneurs to showcase their products and receive feedback from real customers. The previous show where this title was used was a BBC show.. The series was hosted by Blair Underwood and directed by renowned filmmaker and photographer Cheryl Dunn.

Each episode of The Customer is Always Right featured three entrepreneurs who presented their products to a panel of three customers with diverse backgrounds and interests. The entrepreneurs had to convince the customers that their product was unique and had the potential to become successful in the marketplace. The customers, on the other hand, were required to test the products and provide honest and constructive feedback to the entrepreneurs.

The first segment of the show focused on the entrepreneurs presenting their products. They had a limited amount of time to showcase their products and explain why they believed their product was unique or innovative. The panel of customers listened keenly and asked questions to help them understand the product better. The entrepreneurs had to be persuasive and convincing in order to capture the customers' attention and generate interest in their product.

After the presentations, the customers tested each product thoroughly and provided feedback to the entrepreneurs. They analyzed the functionality, usability, and quality of each product, and highlighted any areas that needed improvement. The feedback was often critical, but the customers were encouraged to be constructive and offer suggestions for improvement. The entrepreneurs had to take these comments into consideration and use them to refine their product.

The final segment of the show featured the entrepreneurs making improvements to their products based on the customers' feedback. They had a limited amount of time to make any necessary changes and present their improved product to the customers. The customers evaluated the updated product and gave their final verdict on whether they would purchase it or not.

The Customer is Always Right was a show that celebrated entrepreneurship and the creative spirit. It highlighted the challenges that entrepreneurs face in bringing their products to market and the importance of customer feedback in refining and improving a product. The show also provided a unique perspective into customer behavior and preferences, which was valuable for the entrepreneurs to understand and incorporate into their business strategies.

One of the unique features of the show was the diversity of customers who tested the products. They came from different backgrounds, ages, and ethnicities, which provided a broad range of opinions and perspectives. This helped the entrepreneurs to gain a deeper understanding of how their product would be received in the market and what changes needed to be made to make it more appealing to a wider audience.

Overall, The Customer is Always Right was an engaging and informative show that provided valuable insights and inspiration for budding entrepreneurs. It showcased the hard work, dedication, and creativity required to bring a product from conception to the marketplace. The show encouraged viewers to support small businesses and entrepreneurs by recognizing the value of their ideas and products.

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Seasons
Sizzler
3. Sizzler
September 19, 2013
Two customers help turn around the Sizzler restaurant chain.
Mazda
2. Mazda
September 12, 2013
Mazda allows two customers to temporarily assume leadership of the company.
Mrs. Fields
1. Mrs. Fields
September 5, 2013
Mrs. Fields used to be America's top cookie place, but the brand's popularity has fallen over time. Mrs. Fields is making a radical move by handing over the reins to two unsuspecting customers, hoping they will turn the company around.
Description
  • Premiere Date
    September 5, 2013