The Profit Season 1 Episode 1
The Profit
Season 1

Ep 1. Car Cash

  • TV-PG
  • July 30, 2013
  • 42 min
  • 7.8  (33)

The Profit is a reality TV show that features entrepreneur Marcus Lemonis as he helps struggling businesses get back on track and achieve success. The first episode of season 1 is titled Car Cash and revolves around a company that buys and sells used cars in New York.

The episode begins with a brief introduction of Marcus Lemonis and his resume as a successful businessman. He outlines his three key principles for building a successful business: people, product, and process. He then meets with the owners of Car Cash, a used car dealership that has been struggling to stay afloat.

The owners of Car Cash, Michael and Neil, are two brothers who have been in the business for over 20 years. They are passionate about cars and have a deep knowledge of the industry, but they are struggling to make a profit. Marcus visits their dealership and immediately notices a number of issues, such as a lack of organization and a poor sales process. He also discovers that the brothers are spending a lot of money on unnecessary expenses like a high-end office and luxury company cars.

Marcus decides to invest in Car Cash and work with the brothers to turn the business around. He starts by conducting a thorough evaluation of the company's finances and operations. He discovers that the brothers are losing money on every car they sell due to a lack of negotiation skills and low sales volume. They are also racking up debt on their company credit cards and struggling to pay their bills.

To address these issues, Marcus implements several changes to the business. He brings in a new sales manager to help improve the sales process and negotiate better deals with suppliers. He also negotiates with the landlord to reduce the rent on their current location and moves the company to a smaller, cheaper office space. Finally, he encourages the brothers to focus on selling higher-quality cars rather than trying to compete with other low-end dealerships.

Over the course of the episode, viewers see the impact of Marcus's changes on the business. The brothers start negotiating better deals with suppliers and selling cars at higher prices. They also implement a system for tracking expenses and paying bills on time, which helps to reduce some of the financial stress they were under. By the end of the episode, Car Cash is in a much stronger position and the brothers are grateful for Marcus's help.

Overall, the first episode of The Profit is a compelling look at the challenges facing small businesses and the impact that a savvy investor can have. Marcus Lemonis is an engaging and charismatic host, and viewers will enjoy following him as he helps struggling businesses get back on track.

Description
Watch The Profit - Car Cash (s1 e1) Online - Watch online anytime: Buy, Rent
The Profit, Season 1 Episode 1, is available to watch and stream on CNBC. You can also buy, rent The Profit on demand at Amazon, Microsoft Movies & TV, Apple TV online.
  • First Aired
    July 30, 2013
  • Content Rating
    TV-PG
  • Runtime
    42 min
  • Language
    English
  • IMDB Rating
    7.8  (33)