Ep 6. Mr. Green Tea

The Profit is a television show that focuses on the turnaround of struggling businesses. The show's host, Marcus Lemonis, invests in companies that have the potential for success, but require an infusion of capital and business expertise to achieve growth. In the sixth episode of season one, Marcus meets with Mr. Green Tea, a gourmet ice cream company based in New Jersey.

Mr. Green Tea is a family-owned business that has been around for over fifty years. The company produces a variety of unique ice cream flavors, including green tea, ginger, and red bean. Although the ice cream is well-regarded by customers, the company is struggling financially. Mr. Green Tea has a high overhead and is losing money every month. The owners, Don and Marc, have invested their life savings into the business and are working long hours to keep it afloat.

Marcus begins his assessment of the company by taste-testing the ice cream. He is impressed with the quality of the product and believes that the company has potential. However, he quickly identifies several problems that need to be addressed. Firstly, the company's branding is weak. The current logo and packaging do not convey the quality or uniqueness of the ice cream. Secondly, the company's distribution is limited. Mr. Green Tea only sells its ice cream in a few select locations, which severely limits its customer base. Finally, the company's overhead is too high. Mr. Green Tea is leasing a large facility that it does not need, and the company is spending too much money on marketing and advertising.

Marcus meets with Don and Marc to discuss his findings. He makes an offer to invest $170,000 in the business in exchange for a 50% ownership stake. Don and Marc are hesitant to give up so much control of their company, but they agree to let Marcus move forward with his assessment.

Over the course of the episode, Marcus works with Don and Marc to address each of the company's problems. He hires a marketing consultant to help rebrand the company and redesign its packaging. He also helps the company establish relationships with larger distribution channels, so that Mr. Green Tea can be sold in supermarkets and stores across the country. Finally, Marcus helps the company cut its overhead by downsizing to a smaller facility and streamlining its marketing and advertising efforts.

The episode culminates in a meeting between Marcus, Don, and Marc. Marcus presents his plan for the future of the company, which includes a focus on developing new flavors and expanding into new markets. Don and Marc are impressed by Marcus's vision and agree to move forward with his plan. Marcus officially invests in the company, and Mr. Green Tea begins its journey towards financial stability.

Overall, the sixth episode of season one of The Profit is an engaging and informative look at the challenges faced by small business owners. Marcus Lemonis provides valuable insights into the world of business, and his expertise helps a struggling company turn things around. Fans of the show will enjoy this episode, as it showcases Marcus's ability to identify problems and develop effective solutions. For anyone interested in entrepreneurship or the world of business, The Profit is a must-watch television show.