Ep 12. Unique Salon & Spa

In the twelfth episode of season two of The Profit, entitled Unique Salon & Spa, entrepreneur Marcus Lemonis heads to St. Louis, Missouri, where he meets the owner of Unique Salon & Spa, Tracey Smith. The salon is a full-service salon and spa that offers services such as hair cuts and coloring, nail services, and waxing. The salon had been struggling financially for years due to poor management and lack of marketing.

Tracey has been in the salon industry for more than 25 years, and her dream was to own her own salon. She invested her own money into the business and put her heart and soul into the salon's success. However, despite her passion for the business, Tracey had been unable to turn around the salon's financial woes.

When Marcus arrives at the salon, he is greeted by Tracey, who gives him a tour of the space. He quickly notices that the salon is outdated and in need of a makeover. He also observes that there is no clear branding or marketing strategy in place, which is contributing to the salon's financial struggles. Marcus decides that the first step in turning the business around is to rebrand the salon and give it a fresh, modern look.

Marcus works with Tracey to redesign the salon, updating the décor, adding new equipment, and improving the overall customer experience. He also encourages Tracey to focus on marketing and to connect with her local community.

Throughout the episode, Marcus faces several challenges, including resistance from some of the salon's employees, who are resistant to change. He works with Tracey to address these challenges head-on and to create a cohesive team that is invested in the salon's success.

As the episode unfolds, viewers see Marcus and Tracey work tirelessly to turn the salon around. Marcus provides guidance and support, while Tracey becomes more confident and takes on a more active role in the business. They work together to create a new brand identity for the salon and develop a marketing plan that targets local customers. The plan includes offering new services, discounts, and other promotions to draw in new customers and build loyalty with existing ones.

In the end, Marcus and Tracey are able to successfully turn around the salon's finances and create a thriving business. They are able to attract new customers and retain existing ones, and the salon becomes a fixture in the community. The episode highlights the importance of effective management, branding, and marketing strategies in creating a successful business.

Overall, the twelfth episode of The Profit season two is an inspiring and informative look at the challenges faced by small business owners and the strategies that can be used to overcome them. Marcus Lemonis is an encouraging and supportive presence, who helps guide Tracey and the salon to success. The episode showcases how a clear vision, hard work, and the right support can help any business thrive, no matter how challenging the circumstances may be.