Ep 4. WorldWideTrailer Sales, Inc.

In the fourth episode of the second season of The Profit, Marcus Lemonis heads to Tampa, Florida to help WorldWide Trailer Sales, Inc., a sleepy, disorganized trailer dealership. The business was founded by father and son duo, Mark and Ryan Smith, who have been struggling to keep their company afloat. As soon as Marcus enters, he notices that the trailers are haphazardly parked and that some are in poor condition, with rust and missing components. He also observes that the salespeople are not engaging with customers, and that there is a lack of organization and leadership throughout the dealership.

After a brief conversation with the Smiths, Marcus notes that they have a shaky relationship and a lack of transparency when it comes to their finances. They reveal that they have $2.6 million in debt, and that they are carrying an inventory that is slowing down the sales process. In addition, they are behind on their lease payments and their relationship with their landlord is tenuous.

To get a better understanding of the business, Marcus meets with the sales team and encourages them to be more engaged and proactive when it comes to reaching out to potential buyers. They discuss the challenges they’ve been facing when it comes to demographics and the types of trailers that might perform better in certain areas. Marcus also works with them to create a more organized system for keeping track of client information and following up with leads.

Next, Marcus brings in his team of professionals to assess the financials of WorldWide Trailer Sales, Inc. They find that the business is not profitable and that there are significant gaps in their accounting practices. Marcus spends a day with the sales team and observes their interactions with potential buyers. He notes that they are knowledgeable about the product but do not have a sales system in place. He also observes that there is a lack of enthusiasm and energy in the office, which he describes as "a morgue."

Throughout the episode, Marcus works to rebuild the relationship between Mark and Ryan Smith, who have divergent opinions on how to run the business. He encourages them to be more transparent with each other and to communicate their goals more effectively. Finally, Marcus presents a plan to turn the business around, including consolidating their inventory and streamlining their sales process. He also asks them to consider developing their online presence and expanding their product line.

As always, Marcus invests his own money into WorldWide Trailer Sales, Inc., but this time, he also helps them renegotiate their lease and pay off their debts. In the end, the Smiths agree to his terms, and Marcus walks away feeling optimistic about the future of the business.

Overall, The Profit season 2 episode 4 is an engaging and informative look at a small business struggling to stay afloat. With Marcus Lemonis' guidance, WorldWide Trailer Sales, Inc. is given a new lease on life and the potential to become a thriving, profitable business.