Ep 21. Mr. Green Tea 2

In season 3 episode 21 of The Profit, Marcus Lemonis visits Mr. Green Tea, a New Jersey-based tea company known for their unique and creative flavors. Mr. Green Tea was founded by the Emanuele family, who immigrated from Italy and started selling tea from a pushcart in the 1960s. Mr. Green Tea has since grown into a multi-million dollar business, with a state-of-the-art facility and distribution deals with major retailers.

However, the Emanuele family has encountered some issues with the expansion of their business. The company has grown too quickly, and they have struggled to keep up with demand. They also have trouble with their marketing strategy, and they have failed to expand into new markets. In addition, the family has been faced with personal challenges, including disagreements over the direction of the company and the health of one of the founders.

Marcus Lemonis meets with the Emanuele family, including the current patriarch, Richard, and his sons, Michael and David. Marcus tours the Mr. Green Tea facility, where he sees how the tea is made and packaged. Marcus is impressed with the quality of the product and the company's innovative flavors. However, he identifies several areas where the business needs improvement, including their branding, their inventory management, and their distribution strategy.

Marcus works closely with the Emanuele family to address these issues. He helps them to rebrand the company, creating a new logo and packaging design that better reflects the company's values and story. He also works with them to develop a better inventory management system, which will help them to keep track of their supplies and ensure that they don't overproduce.

Marcus also helps the Emanuele family to expand their distribution network. He arranges a meeting with a top executive at a major grocery chain, where he pitches the Mr. Green Tea products and secures a new distribution deal. This will help the company to reach a wider audience and increase their revenue.

Throughout the process, Marcus also helps the family to resolve their personal issues. He offers guidance and support, and helps them to find a way to work together more effectively. By the end of the episode, Mr. Green Tea has undergone a major transformation, with a new look and a stronger business strategy. The Emanuele family is grateful to Marcus for his help, and they are excited to build on their success as they move forward.