Ep 7. Precise Graphix

In season 3, episode 7 of The Profit, Marcus Lemonis visits Precise Graphix, a printing and graphics company based in Island Park, New York. Precise Graphix was started by a father-son team, Rich and Mike D'Auria, and has been struggling to keep up with the rapidly evolving printing industry.

Upon his arrival, Marcus immediately notices that the company is disorganized and the workflow is inefficient. He observes employees working on multiple projects at once, resulting in delays and errors. Marcus also notes that the company's equipment is outdated and in need of an upgrade.

In order to understand the business better, Marcus meets with the D'Aurias and learns that they have been in the printing industry for over 30 years. They pride themselves on producing high-quality work for their clients, but have struggled to keep up with the industry's digital advancements.

Marcus decides to invest in the business and becomes a partner with the D'Aurias. He brings in his team of experts to help modernize the company's workflow and upgrade their equipment.

One of the major changes Marcus makes is implementing a new software program to streamline the workflow. This program allows employees to track their progress on individual projects and prioritize their workload. It also improves communication between staff members and customers.

Marcus also invests in a new printer that can print large-format graphics and signs quicker and with higher quality. This allows the company to take on new clients and expand their business.

Throughout the episode, Marcus works closely with the D'Aurias to update their branding and marketing strategies. He believes that the company's name, Precise Graphix, does not accurately depict the level of high-quality work they produce. Marcus suggests rebranding the company as "Precision Graphics and Signs" to better showcase their services.

As part of the rebranding, Marcus creates new marketing materials and a website to showcase the company's updated capabilities. He also recommends that the D'Aurias attend trade shows to showcase their high-quality printing work to potential clients.

Overall, Marcus's investment and guidance help turn Precise Graphix around. The company's workflow is now more efficient, and their equipment is updated and able to meet the demands of the industry. The rebranding and new marketing strategies help the company better showcase their services and attract new clients. This episode showcases Marcus's business acumen and demonstrates how he is able to successfully turn struggling companies around.