John Rich Wins 'Celebrity Apprentice,' Apparently Nobody Cares

John Rich Wins 'Celebrity Apprentice,' Apparently Nobody Cares Donald "Orangeface" Trump announced the winner of "Celebrity Apprentice" Sunday night during a two-hour live finale. John Rich was crowned king of all things fundraising and crazy business plans, the confetti flew, and the audience applauded. But audiences at home seemed unimpressed.

Sunday's finale was the lowest-rated spring finale for the "Apprentice" franchise, dropping 15% from last year's finale. It still drew 8.9 million viewers, but dropped to a 2.9 in the demo.

With two very likeable final contestants (country singer John Rich and Academy Award-winning actress Marlee Matlin), it seems counter-intuitive that people wouldn't tune in. Could it be that nobody cares about "Celebrity Apprentice" if people aren't acting crazy? Is the show only a success because of people like NeNe Leakes and Meat Loaf screaming, or Gary Busey being...well, like Gary Busey?

Or could it be that after Trump's many accusations against Obama (that fell rather flat when Obama produced his birth certificate and, days later, announced the death of Osama bin Laden) and his tease of a Republican presidential race alienated part of his audience?

Possibly both. In either case, "Celebrity Apprentice" ended with more of a pop than a bang. Even the firing was abrupt and offered little payoff. It did, however, offer lots of confetti.

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