'Walking Dead' Season Premiere Sets New Series-Low Ratings Record

'Walking Dead' Season Premiere Sets New Series-Low Ratings Record

Just days after AMC gave a peek at a new spinoff of The Walking Dead, the parent series aired its lowest-rated episode ever. The season 10 premiere saw a viewership drop off of 77% from the highest-rated episode, the season 5 premiere. No longer a juggernaut, even in the confines of Sunday night, this week's TWD episode was easily bested by both NFL football and The Simpsons. Read on for details.

Via Deadline.

A Soviet era satellite crashing to Earth was a major plot point in the Season 10 opener of The Walking Dead as AMC’s zombie apocalypse series fell double-digits among viewers to an all-time series low.

However, even more than last year, the audience of 4 million that the October 6 “Lines We Cross” episode snared doesn’t actually tell the whole story – at least not in this era of television.

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The tale that is told is TWD fell 34% in sets of eyeballs from the kick-off to Season 9 on October 7 last year.  That’s also a slide of 3% in total viewers from the previous series low of Season 9’s 15th episode, the “The Calm Before” of March 24 this year.

Among adults 18-49 and adults 25-54, the Season 10 debut crumbled 44% and 34% from the 2018 premiere to 1.4 and 1.9 ratings respectively. Those are also all-time debut lows and for the former at least, also a series low.

Yes, those numbers look bad, even in an era of small screen live + same day declines across both broadcast and cable.

Get the rest of the story at Deadline.

Did you watch this season's premiere of TWD? Let us know in the comments below.