Ep 2. Kingi's Kajukenbo

Save Our Business is a dynamic reality show that follows Peter Jones, a British tycoon, and entrepreneur, as he travels around the UK, helping small businesses recover from their financial struggles. In season 1, episode 2, Peter pays a visit to Kingi's Kajukenbo, a struggling martial arts gym in Manchester.

Kingi's Kajukenbo has been in business for over ten years, but in recent times, the gym has lost a lot of clients. Kingi, the gym's owner, is a well-known martial artist in the area, but he has failed to keep up with the changing times and technological advancements. Peter meets Kingi and tells him that the business is in dire need of a makeover if it is to survive.

Peter observes the gym and notes a few areas that need improvement, including the poorly lit reception area, dirty changing rooms, and the lack of a modern online presence. Peter suggests that Kingi should rebrand the gym and focus on attracting new clients using social media and other digital platforms.

Kingi, initially hesitant about the idea, allows Peter to take over and implement the changes needed. Peter brings in marketing experts, social media consultants, and branding specialists to get the job done right. They begin by redesigning the gym's logo and website and devising an action plan to attract new clients. Peter's team also cleans up the changing rooms and gives the reception area a new, modern look.

As part of the rebranding, Peter suggests that Kingi's Kajukenbo should offer classes for children. The team creates a specially designed children's area equipped with toys, games, and martial arts tools. Peter emphasizes that offering classes for children will attract new customers and help the gym stand out in a crowded market.

The episode showcases the team's efforts to promote the gym on various social media platforms, including Facebook, Twitter, and Instagram. They create promotions and giveaways to increase brand awareness, and eventually, the efforts pay off. The gym sees a significant increase in membership and classes, with new clients streaming in every day.

Throughout the episode, Kingi and his trainers receive training on maximizing their online presence, tracking and analyzing customer data, and adapting to the changing business environment. Peter emphasizes that it is vital for businesses to keep up with the times and take advantage of technological advancements to stay competitive.

The episode ends with a successful rebranding and modernization of Kingi's Kajukenbo. Peter's efforts have helped Kingi's Kajukenbo stay afloat, attract new clients, and increase overall revenue. Kingi is grateful for the changes and notes that he's learned a lot about modern business practices.

In conclusion, Save Our Business season 1 episode 2 showcases how small businesses can benefit from rebranding and modernization. The show highlights the importance of adapting to technological advancements and the need to stay competitive in today's fast-paced business world. The success of Kingi's Kajukenbo demonstrates how a combination of technological innovation, marketing strategies, and rebranding can revive a struggling business.