Ep 1. Sold Them a Dream

The Deed season 1 episode 1, titled "Sold Them a Dream," follows the story of Sidney Torres, a successful real estate investor and developer who uses his expertise to help struggling property owners turn their businesses around.

In this episode, Torres travels to New Orleans to meet with two brothers, Todd and Jeff, who have invested all of their savings into a failing property. The property, a bed and breakfast located in the historic Garden District, was purchased by the brothers with the intention of turning it into a luxury boutique hotel. However, after months of renovations, the brothers ran out of money and the property stands half-finished and unused.

Torres immediately sees potential in the property and offers to buy it from the brothers, but they refuse, unwilling to let go of their dream. Torres then makes an offer to invest in the property and work with the brothers to finish the renovations and turn it into a profitable business.

Throughout the episode, Torres offers his expertise and guidance to the brothers, pushing them to make difficult decisions and take risks in order to make the property successful. He helps them secure funding, find contractors, and make strategic design choices.

However, their progress is not without its setbacks. The property is hit with unexpected issues, including a major plumbing problem and a run-in with the city's historic preservation committee. Torres also clashes with the brothers over their lack of expertise and unwillingness to make important decisions.

Despite these challenges, Torres remains committed to the project and eventually helps the brothers turn their dream into a reality. The bed and breakfast is transformed into a beautifully designed luxury hotel that opens to rave reviews. In the end, the brothers are able to recoup their investment and Torres is proud to have helped them achieve their goals.

Overall, "Sold Them a Dream" is a heartwarming and inspiring episode that showcases Torres' ability to turn struggling properties into successful businesses. It demonstrates the importance of hard work, resilience, and taking risks in order to achieve success in the competitive world of real estate.