Ep 2. Nutella's Nutty History

In this episode of Thrillist Investigates, the team delves into the history of one of the world's most beloved spreads: Nutella. From its humble beginnings as a solution to a chocolate shortage in post-WWII Italy to its meteoric rise to global popularity, Nutella has a fascinating story to tell.

The episode begins with a visit to the town of Alba, Italy, where Nutella was first created. Viewers are taken on a tour of a local hazelnut farm where the main ingredient in the spread is grown. The team speaks to local farmers who have been growing hazelnuts for generations and learn about the unique qualities of the hazelnuts from the region that make them ideal for Nutella.

Next, the team visits the Ferrero factory where Nutella is produced on a massive scale. The factory is an impressive sight, with conveyor belts and machines processing hazelnuts and chocolate into the creamy spread we all know and love. The team speaks to Ferrero executives who explain the process of making Nutella and answer burning questions like, "Why does Nutella taste so good?" and "Why is Nutella so addictive?"

One of the most interesting aspects of Nutella's history is its impact on popular culture. The team explores how Nutella has become a cultural touchstone around the world, from its role in romantic comedies to being a staple in college dorm rooms. They speak to fans of Nutella who describe its role in their lives and why it has become such an important part of popular culture.

But Nutella's rise to the top hasn't been without controversy. The team investigates the lawsuits and scandals that have plagued Nutella over the years, from claims of false advertising to accusations of using child labor in its supply chain. They speak to lawyers and experts who weigh in on the legal battles and the ethical concerns surrounding the brand.

Overall, Nutella's Nutty History is an entertaining and informative look at one of the world's most beloved food products. Whether you're a lifelong Nutella fan or simply curious about the spread's origin story, this episode of Thrillist Investigates has something for everyone.