Watch Appiness

Appiness is a 2018 comedy movie directed by Eli Batalion, who also plays the main character, and written by him and his brother, Jerome Batalion. The movie follows the story of a struggling entrepreneur named Bobby who creates a mobile app that promises to bring happiness to its users. Bobby’s app, called “Happyness,” uses a unique algorithm to analyze a person’s social media activity, online behavior, and search history to determine the things that make him or her happy. The app then creates a personalized happiness plan for the user, suggesting activities, hobbies, and goals that are most likely to bring joy and fulfillment.

Bobby is thrilled when his app gets hundreds of thousands of downloads within a few weeks, and he becomes an overnight sensation. However, he soon realizes that his creation is not without flaws. The algorithm in the app is too complex to be fully understood by even its creator, and as a result, the app starts to make unusual and sometimes unethical recommendations to its users. For example, the app encourages a shy user to make a public speech, and a risk-averse person to engage in a dangerous activity.

Bobby also faces competition from a rival app called “Unhappiness,” which uses a similar algorithm but with the opposite aim of bringing misery to its users. The founder of Unhappiness, a ruthless businessman named Alex, tries to buy out Bobby’s company, and when he fails, he launches a smear campaign against Happyness, accusing it of being a fraud and manipulative.

As Bobby tries to manage the fallout from the negative media attention and the erratic behavior of Happyness’s users, he also has to deal with personal relationships that are falling apart. His girlfriend, Vanessa, is frustrated with his obsession with work and lack of interest in their relationship. His best friend, Ronnie, is envious of his success and starts to sabotage Happyness out of jealousy.

Despite the chaos and challenges, Bobby remains dedicated to his vision of creating a technology that can truly make people happy, and he sets out to find a way to fix the flaws in the app’s algorithm. Along the way, he discovers difficult truths about himself and the people around him, and learns that true happiness cannot be measured or manufactured by an app.

Appiness is a humorous and thought-provoking movie that explores the limits of technology and the human desire for happiness. The movie is well-paced and engaging, with a cast of talented actors who bring depth and nuance to their characters. Eli Batalion gives a standout performance as Bobby, embodying the character’s enthusiasm and vulnerability with authenticity and charm.

The movie’s themes of ambition, friendship, and love are relatable and poignant, and the humor is well-placed and witty without being over-the-top. The visuals and cinematography are also noteworthy, with clever use of graphics and animation to showcase the app’s features and inner workings.

Overall, Appiness is a highly enjoyable movie that offers a fresh take on the genre of tech comedy. The movie is suitable for all ages, and viewers will come away with a renewed appreciation for the importance of human connections and the pursuit of genuine happiness.

Appiness is a 2020 comedy with a runtime of 1 hour and 22 minutes. It has received mostly poor reviews from critics and viewers, who have given it an IMDb score of 4.4.