Watch Bill Coors: The Will To Live

Bill Coors: The Will To Live is a compelling and insightful documentary that explores the life, legacy, and enduring impact of Bill Coors, the former CEO and Chairman of the Coors Brewing Company. This inspiring, thought-provoking film offers a rare glimpse into the life of one of America's greatest business leaders and innovators, tracing his remarkable journey from a young boy in Golden, Colorado, to the head of one of the largest and most successful beer companies in the world.

The documentary is directed by Kerry David, a veteran filmmaker and producer, and features interviews with Coors' family members, friends, colleagues, and business associates, as well as experts in the fields of business, psychology, and spirituality. The film also includes rare archival footage and photos from Coors' personal collection, providing a vivid and intimate portrait of this extraordinary man.

The documentary begins by delving into Coors' early life, showing how his experiences as a Boy Scout and a member of his community's fire department instilled in him a strong work ethic, a sense of responsibility, and a commitment to service. We see how his passion for chemistry and innovation led him to study chemical engineering at Princeton University, where he developed the brewing techniques that would later revolutionize the beer industry.

As the film progresses, we witness Coors' rise to prominence within the Coors Brewing Company, where he played a pivotal role in expanding the company's product lines, increasing its market share, and establishing it as a major player in the global beer industry. We see how his leadership and vision helped to drive the company's success, even in the face of intense competition and changing market conditions.

Throughout the documentary, we also gain insights into Coors' personal life and challenges, including his struggle with depression and his battle with prostate cancer. We see how he faced these obstacles with courage, resilience, and a deep faith in God, and how he remained dedicated to his family, his company, and his community throughout his life.

One of the key themes of the documentary is the importance of innovation and forward thinking in business and in life. Through his work at the Coors Brewing Company, Coors introduced numerous technological and commercial innovations that transformed the beer industry and helped shape the modern business landscape. Yet he also remained committed to social and environmental causes, advocating for responsible business practices and supporting charitable organizations that worked to improve the lives of those in need.

Ultimately, Bill Coors: The Will To Live is a moving and inspiring tribute to one of America's greatest business leaders and humanitarians. By chronicling his remarkable journey and highlighting his enduring legacy, the film reminds us of the importance of integrity, vision, and dedication in achieving success and making a difference in the world.

Bill Coors: The Will To Live is a 2017 documentary with a runtime of 1 hour and 33 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 6.2.