Watch Brain Freeze: The Great Slurpee Run

Manitoba has been named the "Slurpee Capital of the World" for the last 15 years and have been rewarded with "Free Slurpee Day" on July 11th, the company's anniversary. A group of ultra-distance runners, lead by veteran marathoner Scott Burton, have turned their passion for running, Slurpees, and Winnipeg into an underground event called "The Slurpee Run".