Watch Marketing the Messiah

Marketing the Messiah is a documentary film that explores the marketing of Christianity from its earliest days to the present. The film takes a critical look at the methods used to market Jesus as the Messiah and how the image of Jesus has evolved over time to accommodate the changing needs of society. The film is divided into several chapters, each exploring a different aspect of the history of Christian marketing. These chapters include the earliest days of Christianity, the rise of the Catholic Church, the Protestant Reformation, the evangelical movement, and the use of technology in modern-day Christian marketing.

Throughout the film, a range of experts and scholars are interviewed to provide insights into the complex history of Christian marketing. These experts include theologians, historians, pastors, and scholars of religion.

One of the main arguments put forth in the film is that Christianity has always been marketed in one way or another. From the earliest days, the message of Christianity was marketed through storytelling and evangelism. The film argues that the image of Jesus was carefully crafted in order to appeal to different audiences throughout history, whether that be the Roman elite, the medieval masses, or the modern-day seeker.

One particularly interesting chapter in the film explores the role of art in marketing Christianity. The film argues that throughout history, art has played a critical role in shaping the image of Jesus in the minds of believers. From early Christian mosaics to medieval frescoes, to contemporary religious art, the film showcases the diversity of artistic representations of Jesus.

Another fascinating aspect of Marketing the Messiah is its exploration of how new technologies have been used to market Christianity. The film looks at the rise of Christian radio and television, as well as the use of social media and digital marketing in spreading the message of Jesus.

The film does a great job of presenting a complex topic in an accessible and engaging way. It is well researched and features a range of experts who provide insight into the history, theology, and culture of Christianity.

One minor criticism of the film is that it can feel a little unfocused at times. The film covers a lot of ground and jumps around quite a bit, which can be a little disorientating. That being said, the overall message of the film is clear, and the various chapters do provide a comprehensive overview of the topic.

Overall, Marketing the Messiah is a fascinating and insightful documentary that will appeal to anyone with an interest in the history of Christianity. It is well worth a watch, and will likely leave you with a newfound appreciation for the complex history of Christian marketing.

Marketing the Messiah is a 2020 documentary with a runtime of 1 hour and 43 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 6.6.