Watch The David Goerlitz Story: Becoming Winston Man

The David Goerlitz Story: Becoming Winston Man is a documentary film that chronicles the life of David Goerlitz, a former model who became the iconic face of Winston cigarettes during the 1980s. Directed by Aaron Biebert, the film explores Goerlitz's journey from a successful model to a disillusioned smoker and ultimately an anti-tobacco advocate.

The documentary showcases Goerlitz's rise to fame as the "Winston Man" in a series of television commercials that showcased his rugged good looks and cool demeanor as he promoted the brand. Despite his success as a paid spokesperson for Winston cigarettes, Goerlitz began to question the health consequences of smoking and eventually quit the habit.

The film delves into the challenges that Goerlitz faced as he began to speak out against the tobacco industry, including harassment from his former employers and death threats from pro-smoking advocates. Despite these obstacles, Goerlitz remained committed to his cause and used his platform to advocate for tobacco regulation and public health initiatives.

Throughout the documentary, viewers watch as Goerlitz reflects on his past and shares his personal struggles with addiction and depression. The film includes candid interviews with Goerlitz's family and friends, as well as other anti-tobacco advocates, who discuss the impact that he has had on the movement to reduce tobacco use.

The David Goerlitz Story: Becoming Winston Man is an insightful and inspiring film that sheds light on the dangers of smoking and the challenges of standing up against big tobacco. With its raw and emotional storytelling, this documentary offers a powerful reminder of the importance of personal responsibility and the need for collective action in the fight against addictive substances.

In conclusion, The David Goerlitz Story: Becoming Winston Man is a poignant documentary that tells the story of one man's journey from tobacco industry insider to anti-tobacco advocate. Through its powerful storytelling and insightful interviews, the film offers a compelling portrait of a complex and courageous individual who has made a lasting impact on the public health landscape.