Watch Volcom: True To This

Volcom is a brand that is deeply rooted in the surfing and skateboarding culture. The movie Volcom: True To This takes audiences on a journey through the history of the brand and what it means to be a part of the lifestyle it represents. The opening of the film sets the tone with some beautiful cinematography of surfing and skating in scenic locations. The narration starts with what the brand means and how it developed into a lifestyle over the years. Volcom as a brand was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall. The movie explores how two surfers with a passion for the sport came together to create one of the most recognizable names in the surf and skateboarding industry.

The movie showcases Volcom's commitment to the community, and the company's focus on promoting the sports of surfing and skateboarding. Indeed, the movie talks about how Volcom has consistently supported events such as the Vans Triple Crown of Surfing, which is one of the most prestigious surfing events in the world. The documentary also explores how the company works with athletes and artists to promote its brand and ethos, including collaborations with legendary skateboarder Geoff Rowley.

One of the defining features of Volcom as a brand is its commitment to authenticity. The company has always strived to stay true to its roots, and the movie covers several moments that showcase that aspect of the brand. For example, the movie documents how the company broke the mold when it came to the way surfers and skateboarders were marketed. With its emphasis on authenticity and a "let's just have fun" attitude, Volcom gained a massive following among surfers and skaters alike. However, the movie also shows how the brand had to navigate some choppy waters when it came to the commercialization of skateboarding.

Throughout the documentary, viewers get a glimpse into how Volcom has influenced the surfing and skating scenes in different parts of the world. They talk to skaters and surfers from Australia, Japan, and Hawaii, all of whom had a unique perspective on how Volcom had influenced the sport in their country. The movie also touches on the impact that Volcom has had on fashion and the skateboarding industry. They discuss how Volcom's unique style has given the sport a new look and opened up new avenues for fashion designers to create clothing for the skateboarding community.

Another thing that shines through in the documentary is Volcom's commitment to the environment. From the way the brand sources its materials to the way it supports environmentally-friendly causes, Volcom is clearly dedicated to creating a more sustainable future. It's not just about making a profit for the company; it's about creating a better world for everyone.

The movie is insightful, informative, and visually stunning. It offers excellent insights into the philosophy of the brand and its significance to the surfing and skating communities. The documentary also shines a light on the remarkable individuals who have played a central role in the growth and development of the brand over the years.

In conclusion, Volcom: True To This provides a fascinating insight into the history and culture of one of the most renowned brands in the surfing and skateboarding industry. Despite its commercial success, the movie shows that Volcom's primary focus has always been on supporting the sports and communities that it represents. The movie is as much a tribute to the spirit of surfing and skating as it is to the brand that has helped define it. Whether you're a surfer, a skateboarder, or simply someone who appreciates these sports, Volcom: True to This is a must-watch documentary.

Volcom: True To This is a 2014 action movie with a runtime of 41 minutes.