Watch We Like It Like That

We Like It Like That is a 2015 documentary film directed by Mathew Ramirez Warren. The film explores the Latin music scene in the South Bronx during the late 1990s through the eyes of the Rosado family. The Rosado family resides in the heart of the Latin music world in the South Bronx. They are composed of various colorful characters, including the matriarch of the family, artist and activist, Iris Rosado. Her husband, Willie, is the founder of the music label "Fania Records," and their children - Dayanara, Willie Jr., and Georgie - all have their own unique talents and ambitions.

The film examines the deep-rooted cultural significance of Latin music within the community and how it has played a vital role in the survival of the neighborhood. Through interviews with the Rosado family and other notable figures, the documentary unpacks the importance of Latin music in shaping the vibrant and diverse culture of the Bronx.

The film explores the music of the legendary Fania All-Stars, a group of renowned Latin musicians who came together to create a distinct and cutting-edge sound that revolutionized the way people perceive Latin music. The All-Stars were integral to the rise of Salsa music, a genre that has since become a symbol of Latin American identity and pride.

We Like It Like That paints a picture of a community that is suffering from poverty, drugs, and violence, but also one that is resilient and proud; a community that draws its strength from the music that lives and breathes in the streets. It reveals how the Rosado family and their collaborators ushered in a new era of Latin music that paved the way for artists like Hector Lavoe, Celia Cruz, and Tito Puente, among others.

The film also examines the cultural significance of traditional Latin music, which often tells stories of love, heartbreak, and struggle. It shows how the music became a means of communication for those who were oppressed and marginalized, and how it became a space where people could express themselves freely and authentically.

We Like It Like That is a visually stunning and deeply intimate portrait of a community that is often overlooked and misunderstood. It provides a glimpse into the lives of the Rosado family and their community, showcasing their struggles, joys, and passions. It is a deeply moving and inspirational film that celebrates the resilience and creativity of a community that has persevered through adversity and hardship.

We Like It Like That is a 2016 documentary with a runtime of 1 hour and 17 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 8.9.