Honest Ads Season 3 Episode 14

Honest Ads Season 3 Episode 14 If Hotel Ads Were Honest

  • TV-14
  • December 23, 2016
  • 3 min

If Hotel Ads Were Honest, the 14th episode of season 3 of Honest Ads, takes a satirical look at the hotel industry's marketing tactics. The episode begins with the host, Crispin, introducing the topic and highlighting the disparity between the luxurious and enticing advertisements and the reality of what customers often experience when staying at hotels.

The first segment focuses on the often-overwhelming number of options available when searching for a hotel online. The show mocks the use of buzzwords like "boutique" and "charming" by pointing out that they are often used to describe run-down, outdated accommodations. The segment goes on to criticize hotels that use deceptive photography techniques to make their rooms appear larger and more lavish than they actually are.

In the next segment, the show takes aim at the misleading pricing practices used by hotels. Crispin notes that advertised prices often don't include additional fees like resort fees and parking charges. The show also points out that pricing can vary widely depending on the time of year and the day of the week, leading customers to feel like they are playing a game of "hotel roulette."

The episode's third segment discusses the often underwhelming amenities offered by hotels. The show mocks the typically under-stocked fitness centers and the overpriced mini-bars found in many hotel rooms. The segment also highlights the often-overhyped complimentary breakfast, which is usually just a selection of stale muffins and weak coffee.

The final segment of the episode focuses on the pervasive practice of hotels using customer reviews in their advertising, even when those reviews are clearly fake. The show points out the absurdity of reviews that use hyperbolic language like "life-changing experience" to describe a stay at a budget chain hotel.

As with all episodes of Honest Ads, If Hotel Ads Were Honest aims to expose the absurdity and dishonesty of marketing practices through humor and satire. By shining a light on the tactics used by the hotel industry, the episode encourages viewers to approach hotel advertising with a healthy dose of skepticism.

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Description
  • First Aired
    December 23, 2016
  • Content Rating
    TV-14
  • Runtime
    3 min
  • Language
    English