Honest Ads Season 3 Episode 3 If Make-Up Ads Were Honest

If Make-Up Ads Were Honest - Honest Ads season 3 episode 3

In this episode of Honest Ads, the team takes a critical look at the world of makeup advertising. From foundations to lipsticks, we are bombarded with images of perfect beauty and flawless skin that are unattainable without the help of an army of makeup artists and photoshop experts. But what if these ads were honest? What if instead of selling a fantasy, they sold the truth?

The episode begins with a parody of a typical makeup ad. The model is flawless, her skin glowing, her eyes sparkling, her lips plump and full. But as the camera zooms in, we see the truth behind the illusion. The model has acne scars, dark circles, and wrinkles, just like everyone else. The team then proceeds to break down the many ways in which makeup ads deceive and mislead consumers.

First, they tackle the issue of shade matching. How many times have we seen an ad for a foundation that promises to match any skin tone? In reality, there are only a limited number of shades offered, and most of them cater to lighter skin tones. This means that women of color are left with few options and often have to resort to mixing two or more shades to get a match that looks natural.

Next, the team exposes the trickery behind mascara ads. We are shown how models wear false lashes or have their natural lashes enhanced with extensions and then have mascara applied to give the appearance of long, full lashes. In reality, most of us will never achieve that look without resorting to falsies ourselves.

The episode also tackles the issue of "full coverage" foundations. These products often make promises of hiding imperfections and creating a perfect canvas for makeup. But in reality, they can be heavy and mask-like, leaving the skin unable to breathe and often exacerbating existing skin issues like acne and dryness.

Honest Ads also takes a critical look at the marketing tactics used to sell high-end makeup products. We are shown how luxury brands often make claims of using exotic ingredients and advanced technology that are supposed to justify their exorbitant prices. In reality, these claims are often exaggerated or outright false. Expensive makeup products are often no better than their cheaper counterparts and are simply marketed to appeal to our desire for luxury and exclusivity.

Throughout the episode, the team offers a hilarious and blunt alternative to the fantasy world of makeup advertising. They offer honest taglines and slogans for popular beauty products such as "Maybelline: because flawless skin doesn't exist", "L'Oreal: because you're worth slightly more than mediocre", and "MAC: because it's expensive and you want to feel special".

In true Honest Ads fashion, the episode delivers its message with wit, humor, and a healthy dose of sarcasm. It makes us question the messages we receive from advertising and encourages us to demand more honesty and transparency from the brands we support. Whether you're a makeup junkie or simply a consumer trying to navigate the confusing world of beauty products, If Make-Up Ads Were Honest is a must-watch.