'Cowboys and Aliens' Opens Friday - Watch the New Interactive i-Trailer
by Richard Sharp
When you write about TV and movies all day long, it's kind of rare to be taken aback by a new promotional tool, but man, it's been a pretty good week for that.
First a remarkably cool "motion poster" for the forthcoming "Hunger Games" and now this - an interactive "i-TRAILER" for the new new Jon Favreau-directed "Cowboys and Aliens."
The film premieres July 29th, and this new interactive promo lets you watch the trailer, see behind-the-scenes clips, interact with "Cowboys and Aliens" fans via Twitter, even buy tickets.
Starring Daniel Craig, Harrison Ford and Olivia Wilde, the film blends sci-fi and western films for a scenario that's pretty much outlined in the film's title (which may or may not have been written by a five year old boy).
Check out the wicked new "Cowboys and Aliens" i-TRAILER below: