Watch Amateurs

Amateurs is a Swedish comedy-drama film directed by Gabriela Pichler which was released in 2018. This inspiring film is a story of two young women, Aida and Dana, from a small town called Lafors in Sweden who have a dream of making a promotional video for their town. They came up with an idea of a competition called "Young Citizen of Lafors" to make it happen.

The movie starts with Aida who works as a cleaning lady and has a passion for filmmaking. She is always trying to convince her friends and family to help her make a movie about her town. Her big opportunity arrives when she sees that Lafors is looking for a new profile. She convinces her friend Dana to join her on this project, and the two of them set out to make a promotional video for their town, which they hope will put it on the map.

The two girls come up with an innovative way to make a promotional video: to hold a competition called “Young Citizen of Lafors”. The prize is that the winner will become the town's new main profile, as part of a promotional campaign to introduce Lafors to the world. They put out an open call for submissions, offering a prize of 50,000 Swedish kroner, and soon enough they receive dozens of entries. With the help of a committee of judges, consisting of local business owners and officials, they narrow the choices down to three finalists who will compete for the grand prize.

It is inspiring to watch these girls with no experience in filmmaking, both fighting through gender stereotypes that have stubbornly persisted in the small town of Lafors. The town is shown to be stuck in the past and the idea of two young girls spearheading a modern competition that could ultimately elevate the town is met with resistance from some of the locals.

But Aida and Dana are determined, they go door to door to drum up support, they argue their point of view, and they work tirelessly to get the job done. The film is excellently acted, and the chemistry between the two leads is palpable - they make the audience root for them every step of the way.

The movie is not only about their story but also about the town of Lafors and its people. It addresses issues that affect people all over the world, like the lack of work opportunities in small towns, the difficulty of change and progress, and the importance of seizing opportunities when they arise.

The film touches on the theme of identity and what it means for people, especially in small towns like Lafors. Aida and Dana both struggle with their identity, with their place in the world and their aspirations. They are determined to change the way that their town is viewed by the rest of the country, and this is what makes the movie so heartwarming and inspiring.

Amateurs is a well-constructed movie that is both funny and moving, with a lot of heart. The director Gabriela Pichler does an excellent job of telling the story of how these two girls with no experience, no money, and no connections come together to make something beautiful and meaningful. The movie is shot in a documentary style, which adds to its realism and authenticity.

The film offers an insightful view into Swedish society and the way in which people interact with each other, showing that the values of young people can sometimes differ from those of their elders. It also highlights the ways in which young people can inspire change and create a future that is different from the past.

Overall, Amateurs is a must-watch film that showcases the power of friendship, determination, and hard work. It is a celebration of the positive impact that young people can have on their communities, and it encourages audiences to chase their dreams, to believe in their abilities, and to never give up.

Amateurs is a 2018 comedy with a runtime of 18 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 6.0.