Watch American Shopper
- 1 hr 26 min
Johnathan Sawyer was just an ordinary man who decided to make shopping into a sporting event. After Sawyer heard about a news report on shopping he decided to create a sport called "aisling". He gave his sport rules and created a point system so participants could figure out how well they were performing. Soon Sawyer had some supporters for his new sport and the rest is history. The 2006 film American Shopper highlights Sawyers struggles to make aisling a valid competitive sport.