Art & Copy
- 1 hr 28 min
Art & Copy is a documentary. This film showcases the advertisement business. Prominent players such as George Lois, Mary Wells and Lee Clow take precedence. The way they work and think are shown. Surprisingly, this trio aren't part of a dull, mediocre set. The examined advertisers are part of an excellent crew that use cultural cues and technology to impact the world. As a result, viewers learn the origins of famous slogans such as "Just Do It". They also come to an understanding that familiar visuals coupled with compelling words evoke powerful emotions and, as a result, big dollars.