Watch Manufacturing Stoke

Manufacturing Stoke is a documentary film from 2011 that explores the environmental impact of surfing culture on coastal communities. The movie is directed by Pierce Michael Kavanagh and produced by Josh Landan, the founder of the surf company Sector 9. The film delves into the darker side of surf culture, examining how the commercialization of surfing and the rise of surf tourism have contributed to the degradation of once-pristine coastlines. Using stunning visuals and compelling storytelling, the film exposes the environmental toll of surf industry development and the lack of sustainability measures in place.

The film takes viewers on a journey to some of the world's most popular surf destinations, including Hawaii, Indonesia, and Costa Rica. Along the way, we meet a diverse cast of characters, from surf industry executives and professional surfers to local activists and scientists. Through their perspectives, we gain a nuanced understanding of the complex relationships between surfing, tourism, and environmental stewardship.

At the heart of Manufacturing Stoke is the question of whether or not it's possible to enjoy the sport of surfing while also protecting the oceans and coastlines. The film challenges viewers to think critically about their own relationship with surfing, and to consider the impact that their choices as consumers have on the environment.

What makes Manufacturing Stoke unique is its willingness to explore some of the difficult truths about the surfing industry. The film doesn't shy away from discussing the environmental damage caused by surfboard production, which relies heavily on toxic chemicals and non-renewable resources. It also delves into the problem of overcrowding and overdevelopment at popular surf breaks, which can have a devastating impact on marine ecosystems.

Throughout the film, we see images of trash-strewn beaches, oil spills, and destructive coastal development. These scenes are juxtaposed with interviews from industry insiders who defend the actions of surf businesses, arguing that they are bringing jobs and economic growth to coastal communities.

Despite the bleak images of environmental destruction, the film ultimately offers hope. We see examples of surfers and activists who are working tirelessly to protect the oceans and promote sustainability within the surf industry. From beach cleanups to sustainable surfboard production, these efforts demonstrate that it is possible to enjoy surfing while also respecting the planet.

Overall, Manufacturing Stoke is a powerful call to action for surfers and environmentalists alike. Its message is clear: unless we take collective action to protect the oceans and the coastlines that we love, we risk losing them forever. This film is a must-see for anyone who wants to understand the impact of surf tourism on the environment, and the steps that we can take to promote sustainability within the industry.

Manufacturing Stoke is a 2011 action movie with a runtime of 1 hour and 21 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 8.3.