Watch Orgasm Inc.
- 1 hr 20 min
In 2009, filmmaker Liz Canner produced and directed the documentary film called Orgasm Inc. The film aimed to shed light on a topic that was considered taboo at the time: the business of female orgasm. The movie explored the lucrative industry of female sexual enhancement products, ranging from drugs to devices, all promising to improve women's sex lives by enhancing their orgasms. The film was initiated after Canner was hired by a pharmaceutical company to produce an educational video about female sexual dysfunction. However, as she began researching the topic, Canner discovered a disturbing trend in the industry the female orgasm was being medicalized and reduced to a "dysfunction" that needed to be fixed. She found that many companies were capitalizing on the insecurities of women and marketing products that had never been scientifically proven to work. The movie followed Canner as she interviewed people that were associated with the industry, including doctors, researchers, patients, and manufacturers. She explored different products like the 'orgasmatron' and Libigel, and investigated the claims made by the makers of these products. The film also criticized the role of the pharmaceutical industry in this matter and questioned their motivations for creating these products. Throughout the movie, Canner highlighted how corporate interests and shady marketing tactics were exploiting women's insecurities and selling them false hopes. The film showed that the industry wasn't concerned with women's sexual pleasure but was more focused on making a quick buck. The interviews with women who had used these products also highlighted some major side effects like nausea, insomnia, and even death. The movie wasn't just about the dark side of the industry, it also explored the social stigma surrounding women's sexuality. Through various cultural examples, Canner showed that female sexuality has always been shrouded in taboo and has been subject to harsh criticism. Popular media representations of women's sexuality were objectifying and shallow, and Canner talked about the ways in which these depictions impact women's self-image and sexual confidence. The film also argued that the assumption that every woman should be able to orgasm through intercourse alone was unrealistic and added to the pressure that women felt. Canner turned the focus on the importance of communication between partners and the impact of relationship issues on sexual satisfaction. The documentary tried to highlight that women’s sexual experience is unique and cannot be generalized or medicalized. The movie was honest and informative, and raised important questions and concerns about the commercialization of female sexuality. The documentary was well-researched and the information presented was backed by scientific evidence. The interviews with industry insiders and patients gave the audience a well-rounded view of the issue at hand. The movie was a call to action to question and resist a medicalized view of female sexuality. The film received high praise from critics and went on to win many awards at various film festivals. Orgasm Inc. was a thought-provoking and captivating documentary that opened up a much-needed conversation about the female orgasm and how it's perceived and marketed. By showing the darker side of the industry, the movie successfully grabbed people's attention and raised awareness about the issue. The film was a must-watch for anyone who was interested in the complex and often misunderstood world of female sexuality. In conclusion, Orgasm Inc. was a well-made documentary that managed to address the sensitive topic of female sexuality with honesty and care. The movie was a rallying cry against the commodification of female pleasure and showed how the commercialization of sex had consequences. The documentary was an important addition to the discourse around female sexuality and urged viewers to look past the marketing hype and focus on what really mattered: communication, trust, and respect.