Watch Risk Takers: David Neeleman - Bloomberg

Risk Takers: David Neeleman - Bloomberg is a documentary film chronicling the life and career of David Neeleman, a successful entrepreneur in the aviation industry. The film provides an insightful look into the fascinating journey of this risk-taking maverick, who has founded some of the most innovative and successful airlines in the world.

The film begins with Neeleman's childhood and early life. We see how his upbringing in a Mormon community in Salt Lake City, Utah, influenced his values and shaped his outlook on the world. We also learn about his struggles with dyslexia and attention deficit hyperactivity disorder (ADHD) and how he overcame these challenges to become a successful businessman.

The documentary then delves into Neeleman's early career and his founding of Morris Air, a low-cost airline that revolutionized the industry with its innovative business model. We see how Neeleman's vision and leadership helped the company grow from a small startup to a major player in the airline industry, ultimately leading to its acquisition by Southwest Airlines.

The film then explores Neeleman's founding of JetBlue Airways, which became a major disruptor in the airline industry with its unique brand and customer-focused approach. The film details how Neeleman's team built the airline from the ground up, from designing the planes to creating a new in-flight entertainment system. We also see how Neeleman's focus on employee satisfaction and customer service helped JetBlue become a beloved brand.

The documentary then takes a turn to the more recent past, exploring the challenges Neeleman faced with his Brazilian airline, Azul. We see how Neeleman's ambitious expansion plans in a volatile market led to financial struggles, but we also see how his determination and resiliency helped him navigate the difficult terrain.

The film concludes with an exploration of Neeleman's newest venture, Breeze Airways, which aims to shake up the airline industry once again with its focus on underserved markets and affordable fares. We see how Neeleman's experience and willingness to take risks continue to shape his approach to business and how he plans to make Breeze Airways a success.

Throughout the film, we hear from Neeleman himself, as well as his colleagues, friends, and family members. Their interviews provide insight into Neeleman's personality, business philosophy, and leadership style. We also see many of the locations and people that were instrumental in Neeleman's success, from the communities in Utah where he grew up, to the airports and airlines that he founded.

Overall, Risk Takers: David Neeleman - Bloomberg is an inspiring and entertaining film that offers a unique perspective on one of the most successful and innovative entrepreneurs in the aviation industry. It celebrates Neeleman's achievements while also demonstrating the hard work, perseverance, and creativity required to turn a bold vision into a successful business.