Watch smartfem Presents Behind the Barefoot Wine Brand

As a smart and successful entrepreneur, Lea Woodford always seeks to learn from the success story of others. In her latest project, "SmartFem Presents Behind the Barefoot Wine Brand," Lea turns her attention to the success of Barefoot Wine and its founders. This insightful documentary takes you behind the scenes of the Barefoot Wine brand and explores the company's journey from a small winery to a national brand.

The film features interviews with Michael Houlihan and Bonnie Harvey, who co-founded Barefoot Wine with virtually no experience in the wine industry. Michael and Bonnie recount the trials and tribulations they faced while growing Barefoot Wine and how they eventually became one of the best-known wine brands in the country. Lea's conversation with Michael and Bonnie also delves into the strategies they used to achieve their success and how they overcame the challenges that came their way.

The film explores Barefoot Wine's belief in giving back to the community. As they rose to success, Michael and Bonnie made it a priority to donate a portion of their profits to worthy causes. This documentary highlights the importance of philanthropy in the business world and how it can be used as a driving force to create success.

Lea's interview with the Barefoot Wine founders also reveals their commitment to quality. From the winemaking process to the marketing and branding of their products, Michael and Bonnie never compromised on quality. They believed that quality was the key to their success, and this documentary highlights the importance of maintaining that level of excellence when striving for success.

"SmartFem Presents Behind the Barefoot Wine Brand" also touches on the importance of authenticity in successful branding. Michael and Bonnie used their own personalities and personal story to create a brand that resonated with their customers. Their branding strategy was to create a product that stood out in the market and make it affordable for everyone. The documentary explores how the founders' authenticity and unique approach to branding contributed to the success of Barefoot Wine.

Throughout the film, Lea imparts her own valuable insights as a successful entrepreneur and as a woman in business. She emphasizes the importance of staying true to oneself while pursuing success, and the importance of embracing challenges and obstacles as opportunities for growth.

"SmartFem Presents Behind the Barefoot Wine Brand" is a powerful and inspiring documentary that provides an inside look into the journey of a national brand. With interviews from industry leaders and valuable insights from Lea, this documentary is a must-watch for anyone interested in pursuing entrepreneurship or looking to learn from successful business owners. It is a reminder that anyone can achieve success if they are committed to their goals, work hard, and never give up.